They say in order for a startup to be successful you need to be 10x better than the competition. And that’s true - you definitely need an amazing product that completely changes the way the world operates. However, if you don’t learn to keep a laser focus on doing ONLY what you can do best, you spread yourself too thin and are quickly dead in the water.
Deako’s clear 10x differentiator is our modular design and unique business model for new construction and renovation. That is where we are better than anyone out there… but we need strong partners to help us with the rest.
When we started Deako, we literally did everything from hardware and software design to engineering and manufacturing to sales, fulfillment, and support. It was costly and time consuming, but we had to do it. That’s how you truly understand your business and customers—by getting your hands dirty and doing it all yourself.
As sales ramped up, our facility in Seattle morphed from an airy, open space with two “play” areas (where people would literally ride bikes doing wheelies), to a cramped area not unlike an episode of Hoarders. Crates of switches, backplates, and cardboard boxes were everywhere, and we recently hired a slew of temporary workers boxing up product to keep up with demand.
There was not only the impact to our office space. One of our biggest challenges as we scale and serve our builder and electrician customers across the country is how do we get the right product in the right place at the right time. They usually need things yesterday and you aren’t allowed to hold up a $500K home sale by delaying light switch delivery. It’s especially hard when you are dealing with locations like new home communities that often are not even on the map yet!